“You’re in the library in the evenings, and in the afternoon you’re sleeping off your hangover.” “We’re turned into a student economy,” Mr. And there were 83 percent more golf games being played on a weekday in August 2022 than in August 2019, according to the researchers, Nick Bloom and Alex Finan, who studied data, from the company Inrix, at more than 3,400 golf courses. on a Wednesday in August 2022 than in August 2019. Using geolocation data near golf courses in the United States, the study found there was 278 percent more people playing golf at 4 p.m. That means people who used to have to use their lunch hour, or wait until after work, to squeeze in a workout or beauty treatments can now extend their leisure time into the afternoon, and tack on extra hours of work after dark.Ī new study from Stanford shines a light on the rise of afternoon leisure. Roughly half of workers who can do their jobs remotely are now in hybrid arrangements. At the start of 2023, more than a quarter of paid full-time work days were done from home, according to data from Stanford on U.S.
Millions of Americans who started working from home three years ago because of the Covid-19 pandemic are now set in those remote routines because they like the flexibility.
It’s the rise of the “afternoon fun” economy. The leisure industry is facing a surge in demand for afternoon services, especially in fitness and cosmetics. Now they’re able to come out leisurely and get their golf done, instead of changing in the parking lot.” “These were guys we used to see running to the golf course after work. And at Skyway Golf Course, in Jersey City, N.J., Steve Mills, a general manager, has noticed that weekday afternoons are jammed with a new group of golfers. At CutLoose hair salon, in Brooklyn, N.Y., the stylists now watch their clients take Zoom meetings from the salon chairs. At the Chelsea Piers outdoor golf club, on a recent unseasonably warm Monday afternoon, 55 people were playing golf by 3:45, and a handful were sipping beers.
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